“Fifty thousand babies on the grass” is a rallying cry of those wondering who is causing the epidemic of eczema among our babies. Atopic Eczema is diagnosed in the first year of life for 20% of our babies. In the UK that’s 140,000 news cases every year. Most people find it really hard visualising that number so try this: Imagine Wembley Stadium in London, the huge national stadium with all those tens of thousands of red seats.
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